Since my schooling, I am interested to know how organizations make and maintain positive images. My   business and marketing studies inclined my passion for Public Relations. Now being a student of Public Relations, I am learning how we can make a creative public relations plan to reach out target customers and gain their favourable attention.  

Some people think PR is only about the advertising and announcements. PR involves different and wide concepts; it encompasses press releases, crisis management, social media, events, events sponsorships, media relations, gifts, public-service activities, and corporate social responsibilities.

I strongly believe that PR is better than advertisement; it creates word of mouth which leads to greater awareness and customer satisfaction. When a product expert, like a doctor, suggests your product that is more effective, there is more probability that customer will buy it.  Smart public relations strictly involve healthy relations with media to get positive favour.

PR planning needs 100% strategic and smart thinking to make and execute communication plan. We have less control on activities and messages because it is circulated by unpaid media. Once it goes to media, it takes time to change it. Today’s competitive business environment requires quick responses on an organization's image related issues .   

The more I learn about it, the more curious I am because “Desire of the knowledge goes up with the acquisition of it.” PR is a limited field to work in but it’s fun. In addition, I always like to learn new tact of media and branding, which is a supplement for PR. I also use PR tools in everyday life.  

From a career perspective, PR is an interesting field for me. I like Public Relations a lot because you can show your creativity and can come up with new ideas. Moreover, it’s a field where you work on new things, interact with new people every day, and never feel bored. I have a passion for PR, and “When skills and passion meet together, you can expect a master piece.”  

  

Learning is never ending process; I want to learn more about the nuts and bolts of PR to become a successful PR executive. In a nutshell, I would suggest that technology, business environment, and media  are changing every day. To keep yourself up to date, you must keep learning, not only to sustain in industry, but also to exceed.